[Brief]
Before launch, Div Supply needed a single page that explained the idea in one line and collected emails. The line was already written: vibe-coded products shouldn't look vibe-coded. Everything else had to stay out of its way.
[Outcome]
The page went live in a weekend and gathered the first waitlist sign-ups ahead of launch. The dithered asterisk later became a recurring motif across Div Supply's social posts, launch emails and product pages.
